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BRIEFLY
Americana opening activities
City officials are giving advance notice to downtown residents that loud cracks and pops heard today could be the result of a fireworks display marking the private grand opening of the Americana at Brand, and not a public safety crisis.
The fireworks, which will likely hit the skies sometime after 10 p.m., will culminate a private, black-tie grand opening celebration Thursday night as Caruso Affiliated gears up to unveil its 15.5-acre mixed-use behemoth to the general public at 9 a.m. Friday.
The public grand opening, which will feature addresses from developer Rick Caruso, Mayor John Drayman and other officials, is expected to kick off a weekend that will see tens of thousands of shoppers and curious pedestrians from all over the region throughout the weekend.
The grand opening dedication ceremony will be followed up with a performance by the USC marching band and trolley rides around the property. Attendees will then have access to the Americana’s 74 retailers — including Kate Spade, Kiehls, Tiffany and Co. and Katsuya — starting at 10 a.m., when doors officially open for business.
City officials are giving advance notice to downtown residents that loud cracks and pops heard today could be the result of a fireworks display marking the private grand opening of the Americana at Brand, and not a public safety crisis.
The fireworks, which will likely hit the skies sometime after 10 p.m., will culminate a private, black-tie grand opening celebration Thursday night as Caruso Affiliated gears up to unveil its 15.5-acre mixed-use behemoth to the general public at 9 a.m. Friday.
The public grand opening, which will feature addresses from developer Rick Caruso, Mayor John Drayman and other officials, is expected to kick off a weekend that will see tens of thousands of shoppers and curious pedestrians from all over the region throughout the weekend.
The grand opening dedication ceremony will be followed up with a performance by the USC marching band and trolley rides around the property. Attendees will then have access to the Americana’s 74 retailers — including Kate Spade, Kiehls, Tiffany and Co. and Katsuya — starting at 10 a.m., when doors officially open for business.
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