Walt Disney Studios has agreed to a content license agreement with Sensio Technologies Inc. for the distribution of 3-D films via a new video-on-demand television service, the companies announced Monday.
Sensio's on-demand rental service, called 3DGo, is to go live this month, though initially it will be limited to 22 Vizio television models that have both 3-D and Internet capabilities.
Disney titles that will be available on 3DGo include the animated films "Brave" and "Frankenweenie." In total, more than 20 movies from the studio, a unit of Walt Disney Co., will be available at launch.
But the service would seem to appeal to a somewhat limited audience -- at least initially -- because consumers' thirst for 3-D televisions has been weak. Although manufacturers have promoted the expensive sets, they represent just a fraction of all televisions sold in the U.S.