Kim Kardashian may not have been able to attend this year’s genocide commemoration events in Glendale, but organizers hope her 43-second video clip will be the gift that keeps on giving.

In the video uploaded to YouTube Wednesday, Kardashian — who recently made headlines after she said she wanted to run for mayor of Glendale — asks the public to join in commemorating “the loss of those innocent lives of millions of people worldwide.”

Sitting on a couch with her hair pulled back into a ponytail, Kardashian also refers to the Armenian genocide of 1915, in which roughly 1.5 million Armenians were killed at the hands of Ottoman Turks, as “the modern genocide.”

Kardashian does not specifically refer to Glendale, but city officials said it was sent in for the official genocide commemoration at the Alex Theatre last week. It was never aired, however, due to technical difficulties.

She had been invited to attend personally, but was out-of-state.

On Tuesday at the City Council meeting, officials unveiled the public service announcement, which they posted online.

Councilman Ara Najarian — who publicly invited Kardashian to be his honorary chief of staff to learn more about Glendale politics — said that if she had attended, “it would have been a little more exciting.”

The event was sold out with about 1,400 in attendance.

“That is the one and only Kim Kardashian,” Najarian said referring to the video. “I don’t think anyone can bring too much publicity to the Armenian genocide.”

Since her quip about running for elected office in Glendale aired on her sister’s reality TV show, “Khloe & Lamar,” Kardashian has been coy about her plans.

On Sunday, she told Politico that the public would “just kind of have to stay tuned.”

In the TV clip, Kardashian tells her sister that she wants to run for mayor of Glendale — or as she calls it, “Armenian town” — in five years. The mayor is actually picked from among elected City Council members.

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-- Brittany Levine, Times Community News

Twitter: @brittanylevine