A view from above as crews unload the white fir tree, more than 100 feet tall, at the Americana at Brand Oct. 30, 2012.

A view from above as crews unload the white fir tree, more than 100 feet tall, at the Americana at Brand Oct. 30, 2012. (Raul Roa/Staff photographer / October 30, 2012)

It's that time of year again, and no, we’re not talking about Halloween.

A more than 100-foot-tall white fir Christmas tree rolled into the Americana at Brand early Tuesday morning -- crane at the ready to hoist it into place a day before even Halloween has had its moment on the calendar.

The tree, which hails from Mt. Shasta, will be decorated in the coming weeks with 10,000 lights and 15,000 ornaments, according to Caruso Affiliated, which owns the Americana.

The company’s other big L.A. mall, The Grove, got its similarly-sized Christmas tree last week.

The dressing on the Americana tree will be done in time for its official debut at the holiday Christmas show on Nov. 18 -- four days before Thanksgiving.

--Jason Wells, Times Community News

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