The long wait for sweet tooths is over as Sprinkles Cupcakes will have its grand opening at the Americana at Brand on Friday.

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FOR THE RECORD: An earlier version of this story stated the store would open Wednesday, the original date slated for its opening.
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The new storefront will be the first all-in-one location featuring the cupcake store, Sprinkles Ice Cream, Sprinkles Cookies and a 24-hour cupcake ATM machine.

Through Sunday, 50 golden tickets will be hidden inside random cupcakes sold at the bakery that can be redeemed for prizes including a $250 Sprinkles gift card.

The first 100 customers in line Friday will be entered to win free cupcakes for a year.