DreamWorks Animation has signed a multi-year deal to produce more than 300 hours of original programming for Netflix Inc.

Under the terms of the agreement, DreamWorks Animation, creator of "Shrek," "Kung Fu Panda" and "Madagascar" franchises, will develop shows for Netflix based on its own past and upcoming feature films. DreamWorks Animation will also use the Classic Media library it acquired as a resource. That library includes the characters Casper the Friendly Ghost, Rocky and Bullwinkle, and Mr. Peabody and Sherman.

The agreement marks the largest deal for original first-run content in Netflix history and also is the first time DreamWorks Animation’s characters will be introduced into the television market as a branded collection of shows.

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